Methodology

Measure and Maintain

  • Baseline Report. We run a baseline report before we are indexed to provide the "before" rankings, which will help us establish a benchmark for the entire campaign.
  • Measure. Once your site is indexed, we will run sophisticated reports for all of the keywords that we optimized and will provide a detailed report showing where you rank on the top search engines. We will compare these reports against the Baseline report to measure progress against the baseline.
  • Maintain. This is just the beginning. Once your site has been indexed then, depending on where we rank, we begin making necessary adjustments to continue optimization and to monitor competitive threats across the keyword phrases. As noted earlier, search engines are constantly changing their algorithms, so it is our job as the “experts” to stay abreast of the latest changes and ensuring that our monthly optimization and submissions take any changes into account. NOTE: Our SEO team stays on the very leading edge of changes in the SEO arena and you can be assured that your site will be optimized according to the very latest strategies.