Hahn & Bowersock
Client Background
Hahn and Bowersock is a certified court reporting agency, providing a range of legal services to clients across the U.S. and worldwide. From their home office in Costa Mesa, California, Hahn and Bowersock offers certified court reporting services, legal videography, videoconferencing, and legal document management services.
Because they offer court reporting services to basically the whole world, Hahn and Bowersock has many online competitors. Hahn and Bowersock needed an SEM strategy that would help them rise above the competition, improve their online visibility and best leverage their new website.
Hahn and Bowersock needed an SEM strategy that would help them rise above the competition.
The Challenge
Ranking for non-location-specific phrases such as “court reporting” would be very difficult for a small and relatively new site like Hahn and Bowersock's – there are currently more than 28 million pages competing for the phrase “court reporting” on Google, for example.
Instead, Rocket Rankings advised Hahn and Bowersock to implement a regional SEO campaign targeting California city phrases – such as “court reporting Los Angeles ”. These phrases are still highly competitive, but they are a much more realistic SEO goal.
In order to accomplish this, Rocket Rankings has devised a two-pronged SEM strategy for Hahn and Bowersock: link building and SEO. The SEO strategy used in the website allows them to effectively target city phrases, while link building will over time improve the site's PageRank and search engine rankings.The Results
This SEO campaign has been in place a relatively short time – since October 2006 – but already their online visibility has improved significantly, including an increase in total search engine listings as well as improved rankings for targeted phrases. Since we began tracking their website traffic in December 2006 it has increased by a whopping 64%.
Next Steps
Rocket Rankings has implemented a more aggressive link building campaign using highly relevant theme-based and content links to improve the site's PageRank. Rocket Rankings will also continue to target key areas in California using site SEO strategies.
Stats
October 2006
When we started the Hahn and Bowersock SEO campaign in October 2006 the site had no organic search engine rankings.
Visibility Percentage = 0%
January 2007
By January 2007 www.hahnbowersock.com had 50 total organic search engine listings on Google, with 8 in the first place position.
Visibility Percentage = 49.45%
July 2007
As of July 2007 www.hahnbowersock.com has 98 total listings on Google, including:
17 in first place
36 in the top 5
62 in the top 10
Including many competitive California phrases such as:
• Irvine court reporting – 1 st
• Pasadena court reporting – 1 st
• Newport beach court reporting – 2 nd
• California legal videography – 4 th
• California certified court reporter – 5 th
• Los Angeles court reporting – 8 th
They are also making progress toward the highly competitive non-location-specific phrases, such as:
• certified court reporter – 21 st
• court reporting agency – 15 th
Visibility Percentage = 68.49%
– Last Updated 8/2007